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Backing up and restoring your store ​

Your store is backed up automatically — its pages and settings, your products and orders, and your images. There's nothing to schedule and nothing to remember to run; it happens for you around the clock. If something goes wrong — a bad import, a change you regret, a mistake in the admin panel — you can roll your store back to how it was at an earlier point in time.

How far back you can go ​

Backups are kept on a sliding scale: fine-grained for the recent past, and spaced further apart as they age. At any time you can restore to:

  • Any of the last three days, at roughly hourly points.
  • Each of the past two weeks or so, at a daily point.
  • Each of the past month or so, at a weekly point.
  • Each of the past three months or so, at a monthly point.

So you have precise control over the last few days, and can still reach back about three months for a broader recovery. Older points are retired as new ones are taken — this is your retention window, not an indefinite history.

Restoring your store ​

Open the Backups tab in your portal. You'll see the available restore points, most recent first. Each point offers up to two choices:

  • Restore — brings back your store's files and database: pages, settings, products, orders, and customers — everything except your images, which are left exactly as they are now. Available on every restore point.
  • Restore with media — brings back the entire store including your images, exactly as it was at that moment. Available on the daily restore points (and the weekly and monthly ones).

Restoring with media also removes any images added after the point you pick (the store is returned to precisely that moment), which is why it's a separate, deliberate choice. Plain Restore never touches your images.

What a restore does — and how to undo it ​

A restore returns your live store to the state it was in at the point you choose. Anything that changed since then is rolled back as well — for a plain Restore, that includes orders and data added after that point.

Before a restore runs, your live store is backed up first, and your website shows a maintenance page while the restore is in progress. So a restore is safe to run — and it briefly takes the storefront offline. While it's running, your store shows a restoring status, no action is needed from you, and you can start another restore once it's back online.

Importantly, restoring does not delete your other restore points. If you restore to yesterday and then realise you needed today's data after all, you can simply restore forward again to a later point. Any point still inside your retention window stays reachable, so a restore is reversible — not a one-way door.

Choosing between the two ​

  • Fixing a content or settings problem (a broken configuration, a bad import) while keeping today's images and orders — use plain Restore on the most recent point before the problem appeared.
  • Rolling the whole store back to a known-good day, images and all (for example after a migration that didn't go as planned) — use Restore with media on that day's point. Your images — and their previews — come back exactly as they were.

When in doubt, plain Restore is the gentler option: it recovers your store's content without changing any of your images.